Distractions can be obvious, such as spelling and punctuation errors, disorganized ideas, shifts in tone, or wordiness that buries a message.
Embarrassing errors may also hide in plain sight, like inconsistent names, misused idioms, or inaccurate historical facts, quotations, and credits.
Visual distractions can appear in typesetting—in the ragged edge of a text block, word spacing, stray marks and characters, or a sudden change in typeface.
And serious errors can creep into even the most painstaking design—in the treatment of figures and captions, table of contents, or the repeated elements of book layout.